Chelsea have announced the signing of 188BET as their Official Betting Partner. 188BET, the leading online gaming and entertainment company, and Chelsea will use the partnership to undertake a series of co-marketing initiatives, primarily focused on the Asian market. These will use each company's global appeal to develop their international ambitions. 188BET is regarded as the world's leading in-play betting specialist. The deal, which will run for an initial three year period, will also see 188BET take over the management of Chelsea's online and in-stadium betting operations. The partnership will give Chelsea supporters the opportunity to take advantage of a range of special 188BET promotional activity, which is set to be rolled out during the course of the 2009/10 season. Andy Scott, CEO of 188BET, said "The announcement of our partnership with Chelsea represents a landmark moment for the company. Having already agreed deals with three established Premier League sides the company has now aligned itself with one of the world's most famous clubs."
copas from http://www.premierleague.com/page/Headlines/0,,12306~1752493,00.html
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